Selling

Selling is a ball game. You’ve got to have that oozing guts and overwhelming spirit to win and clinch a selling game trophy. Like a basketball player who displays tolerance to his hot-headed coach, a seller needs dedication and great tolerance to please even the grumpiest of all customers.

In addition, a seller like a player needs to dribble fast to side-step competitors in the marketplace. A seller who can’t cross-over and fade-away when needed or forgets to do so when his instincts already tells him gets left behind. He is the typical player who after a game will never even know which player from the other team did the pick and roll to inch opponent team to overtime.

But in this dog-eat-dog selling game, a seller is really not alone. In the first place, it is never his game but their game. In selling, it is usually not the I that is most important but the we. Unfortunately, this idea of team game in selling is often neglected by amateurs and professionals alike. This is the case of hundreds of sellers and companies around the globe. Research even suggests that this highly egoistic, eccentric seller attitude is one of notorious causes why we have sellers who go on perpetual holidays instead of temporary.


Selling is and will always be a team game. You need to pass the ball sometime and let the other guy take the shot. Anyway, the point he earns is not his point alone but your team’s. If most sellers realize this simple idea, perpetual holidays wouldn’t be a case to reckon with anymore.